Guiding+Activity-Laura+Trimarco

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//To Market To Market...How Do We Make Our Business Attractive to Consumers?//

(This plan is designed to be generic enough to apply across grade levels, and for any number of products or projects. Advanced activities designed for higher-level students are provided in italics.)

Individual Essential Question: What makes a business/product attractive to consumers?

Guiding Questions: What type of “business identity” will attract customers to our business/products?  What type of business site and presence will differentiate our business from others that might be similar?

Purpose: Students develop product and business identities that directly relate to the product/service they are manufacturing or providing, as well as to the general business/social ethic of the company itself.

Objective:  Students understand that location, signage, logos, and slogans differentiate businesses from each other and are designed to give companies a competitive advantage in the marketplace.

Part A: Student “business teams” develop an “identity” for their business that includes a name and a sense of “uniqueness” for their business.

// THINKING ABOUT YOUR "BUSINESS IDENTITY" // <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Businesses need an “identity” to help customers recognize them and what they are selling. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> A business “identity” is what makes a business DIFFERENT from other businesses...just like YOUR identity (name) makes you different from other kids. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">What type of “business identity” will attract customers to our business/products? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Take a look at these photos. What do they tell you about the businesses and what products/services they are selling?

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 1] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 2] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 3] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 4] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 5] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 6]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Discussion should center on:

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> Can we tell what the business is selling? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> What attracts us to this business? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> Is there anything that would keep you from visiting this business? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> What should these businesses do to become more attractive to customers? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> Is it important for a business to be attractive? Why or why not? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> Which is your favorite? Why? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> How can location affect business success? Explain. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> Which is your least favorite? Why?

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Make a list of your favorite places to go (stores, offices, etc.). <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Why are they your favorites? What are these businesses doing to earn and keep your loyalty?

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Independent/Group Inquiry: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> Think about your product...does what the public sees affect whether or not customers will come to your business? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Now that you’ve done some thinking about your business, do some independent research on kid-run businesses, and ideas for starting and running a business of your own. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">These sites are good places to start:

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|The Lemonade Stand Project] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|How to Start a Kid Business] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Ideas for Kids] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Kids-in-Biz] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|She's a Charm Queen] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Bags Revolt]

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">//NAMING YOUR BUSINESS// <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">A business needs a catchy name...a name customers will remember and have positive associations with.... <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Remember: you are manufacturing “green backpacks.” <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">How will your business name reflect that?

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Inquiry: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Go through the local digital yellow pages...what catchy names do you notice? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">What does the name “Smart Cow” tell you about this business? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">What does the name “Imperial Martial Arts” tell you? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">How about “Curl Up and Dye” Catchy...is it good?

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Inquiry: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Take a look at some large, successful businesses, and see how they decided on their names. By now, these names are “household words.” <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">That means we ALL know who they are, even if we don’t buy their specific products or services.

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|50 Big Company Names] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|The Meaning of Famous Company Names]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Work as a team to develop a name for your business. Write a brief paragraph describing the process your team went through to develop your business name.

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif; font-size: 170%;">Part B: Student business teams develop a slogan and logo for their business that relates to their product and their business ideals.

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif;">// LOGOS // <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Another part of a business’s “identity” can be a logo. A logo is a symbol of your business. It tells customers what your business is without using words. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Take a look at this video: [|Discovery Education Video: Logos] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Research some famous logos from all over the world:

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Famous Logos]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Can you see the arrow in this logo? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">What does this business DO? Why do you think the designers put an arrow in this design?

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Hidden Arrow]

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">//SLOGANS// <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Slogans are just like logos...they are catchy little phrases that remind you of the product or business and <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">build a positive association with the business or product.

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Think: “Nothing Runs Like a Deere” <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> What does that mean? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> (Which literary devices do you notice here?) <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;"> “We love to fly, and it shows.”

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Take a look at the world of slogans and catchy phrases: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Discovery Education Video: Logos and Slogans] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Catchy and Creative Phrases and Slogans] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Ad Slogan Hall of Fame] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Popular Slogans]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Combined Individual and Group Activity: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Artists and designers develop many small “rough drafts” of their design ideas. Use the <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 16px;">[|Logo and Slogan Thumbnail Templates] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 16px;">to help you brainstorm several design drafts. After you have several to choose from, pick the one your team likes best. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 16px;">Once you've made a final choice, produce a life-sized, beautiful, final draft. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">You may use pencils, markers, colored pencils, or computer programs. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">You are the designer...these designs will go on your business signs, labels, website, EVERYTHING involved in your business...plan and design carefully. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Remember: you are manufacturing “green backpacks.” How will your logo and slogan reflect that?

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">//Higher grade levels: student design teams use computer design programs such as Quark and Adobe to design professional-grade corporate identity elements. These elements could be presented to an audience/market of local business owners who evaluate and comment upon the viability of the designs as if THEY were accepting/rejecting the designs for their own businesses.//

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif; font-size: 170%;">Part C: Student business teams develop a “physical presence” for their business by building a website and designing an attractive “storefront” (booth for Market Day).

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif;">// WEBSITE // <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Do you or your family shop online? Market Day is just one day, and in real-life, people don’t stop at Target everyday...an online “storefront” is often a good idea. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">What advantages does an online storefront offer? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">As a team, spend some time researching business websites. Take a look at these:

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Smart Cow Yogurt] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Target] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Toys R Us] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Chik Fil A] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Barnes and Noble]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Take a look at website for some of your favorite businesses...perhaps even your dentist or doctor. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Are they pleasing? Are they helpful? Are they easy to use and understand? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Use this “website analysis” to help you organize your thoughts about website design. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Website Analysis]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Now, your team is ready to make its own website. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Go to [|Weebly] and look at the different “design” tabs. As a team, choose a layout style...and design your website. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">REMEMBER: A website is a virtual storefront. You want it to convince customers to buy from you instead of from someone else.

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">A website should:

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">1. Highlight your business identity <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">2. Show the product/service <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">3. Tell your customers how your product or service is different and better than other similar products and services

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Here is an example I made: [|Trimarco's African Tours]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">What is included? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">What SHOULD I have included? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">How could I have made this better?

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif; font-size: 16px;">//STOREFRONT// <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">So, now you have a product, a logo, slogan AND website...where are you going to PUT your business? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Does it matter where your business is and what it looks like? Explain your thinking. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Examine photographs of various storefronts. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Which one would you do business with? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Make a + / - t-chart on which you list the positive and negative characteristics of each.

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 1] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 2] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 3] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 4] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 5] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 6]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Work with your team to design a storefront that will attract your customers. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">For Market Day, you will need to establish your table or booth as a storefront...how can you make it attractive to customers? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Your goal is to make customers want to spend their money at YOUR store instead of someone else’s.

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">//Higher grade levels: student design teams use professional-grade architectural computer design programs to design an attractive and affordable storefront.// <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">//Students may additionally construct physical architectural mock-ups of these designs. These elements could be presented to an audience/market of local business owners// <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">//who evaluate and comment upon the viability of the designs as if THEY were accepting/rejecting the designs for their own businesses.//

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif; font-size: 170%;">Part D: Student business teams reflect on the successes and/or shortcomings of the “identity” elements they developed. <span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif; font-size: 170%;">They determine whether or not to make changes based on the monetary and manpower costs of making such changes.

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif;">// REFLECTION // <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">A business is a living, breathing, growing (or struggling) entity. Real business owners take a look at their businesses and analyze what works and what doesn’t. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Your business has been running for a few weeks. Think about your business identity. Think about your website. Think about your storefront. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">What do you think worked well? What should you change? What should you tweak just a little bit? <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Use the reflection guide to help you with this analysis. <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Identity Reflection and Improvement Plan]

<span style="color: #3b8c9b; font-family: Arial,Helvetica,sans-serif; font-size: 170%; line-height: 24px;">//RESOURCES//

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Websites: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Smart Cow Yogurt] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Target] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Toys R Us] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Chik Fil A] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Barnes and Noble] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Trimarco's African Tours] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Weebly] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Catchy and Creative Phrases and Slogans] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Ad Slogan Hall of Fame] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Popular Slogans] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Famous Logos] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Hidden Arrow] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|50 Big Company Names] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|The Meaning of Famous Company Names] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|The Lemonade Stand Project] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|How to Start a Kid Business] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Ideas for Kids] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Kids-in-Biz] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|She's a Charm Queen] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|morguefile] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Bags Revolt]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Images: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 1] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 2] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 3] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 4] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 5] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Photo 6]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Video: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Discovery Education Video: Logos] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Discovery Education Video: Logos and Slogans]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Teacher-Created Templates: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Logo and Slogan Thumbnail Templates] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Website Analysis] <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%; text-decoration: none;">[|Business Identity Reflection and Improvement Plan]

<span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Misc: <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Art supplies such as markers, pencils, construction paper, scissors <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Collection of magazines to support “business identity” inquiry <span style="color: #1c0303; font-family: 'Times New Roman',Times,serif; font-size: 120%;">Any flyers, etc., that advertise businesses and their products